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Openings >> Senior Designer, Keds
Senior Designer, Keds
Summary
Title:Senior Designer, Keds
ID:1326
Department:Product Design & Development
Location:Lexington, MA
Description

Keds®, the iconic American lifestyle brand established in 1916, announces a multi-year partnership with six-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift. Keds® has aligned with Swift, one of the most talented performers on the planet, because she embodies the Keds® spirit, style and sensibility.

The Senior Designer is responsible for developing a line of footwear consistent with the image of the brand.  The designer must have a high sense of the fashion/casual market trends.  The designer must be able to design innovative, end-use specific, and market right product that has high volume sales potential. This individual demonstrates an interpersonal and creative energy level that fosters excellence and outstanding product design.  The Senior Designer is also capable of thinking outside the box and has demonstrated the ability to determine new and innovative concepts that support the division image and strengthen the presence of the brand. 
 
RESPONSIBILITIES:

  • The Senior Designer is accountable for the rendering of new design concepts and approaches that support and strengthen the product development strategy.  He or she is accountable for ensuring that products are designed that meet customer expectations and enhance brand’s awareness
  • Responsible for creative execution of new product design. Ensures that design is technically feasible, manufacturable and achievable within established cost parameters
  • Participates in field research with product development to identify industry trends, competitive direction, customer expectations and current consumer perceptions.  Integrates all research into thought process and design
  • Participates in Product Line meetings, conducts product presentations during account and sales meetings when necessary
  • Observes/shops market (internationally/nationally) extensively to follow market trends.  Stays abreast of competition
  • Works with Sourcing to drive development and sourcing of materials and fabrics

REQUIREMENTS:
  • Bachelor’s degree or equivalent in Design or Illustration with 8+ years of experience as a designer
  • Strong sense of the marketplace and an understanding of the brand
  • Strong fashion and color sensibility
  • Product development background, including knowledge of fabric, construction, components, etc. as well as previous success in line-building
  • Exposure to a Sourcing operation is required
  • Frequent travel to Asia is required.  Must be willing to travel up to 20% of the time
  • Excellent communication, interpersonal and presentation skills
  • Strong graphic background and proficiency in Illustrator and Photoshop

Via a multimedia campaign, Keds® will be encouraging young women to share their stories of strength, creating a global community of brave girls who inspire and motivate each other to live their lives to the fullest. The initiative will be supported by scholarship opportunities, social media initiatives, video content, and limited edition product perfect for every part of a girl’s life. 
 

This opening is closed and is no longer accepting applications
Wolverine Worldwide is an equal opportunity employer which engages in affirmation action efforts to ensure that applicants are considered without regard to their race, sex, sexual orientation, color, religion, ancestry, national origin, age, disability, veterans status, or any other characteristic protected by federal, state, or local law.
Wolverine Worldwide