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Openings >> Social Media Specialist, Keds
Social Media Specialist, Keds
Summary
Title:Social Media Specialist, Keds
ID:1345
Department:Marketing
Location:Lexington, MA
Description
Keds®, the iconic American lifestyle brand established in 1916, announces a multi-year partnership with six-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift. Keds® has aligned with Swift, one of the most talented performers on the planet, because she embodies the Keds® spirit, style and sensibility.
 
The Social Media Specialist is responsible for the development and execution of Keds social media program. This position plays a key role in reshaping Keds brand image and reaching our target consumer via existing and emerging social media platforms.
 
RESPONSIBILITIES:
  • Collaborate with internal & external partners to define Keds social media strategy, including content strategy, platform strategy, and voice guide
  • Oversee the daily management of Keds social media content
  • Work closely with Keds PR and digital marketing team to optimize influencer programs
  • Develop and maintain social media reporting
  • Optimize impact of social media and engagement activities
 
REQUIREMENTS:
  • 1+ years of digital marketing experience, including 1+ years working with social media, for consumer brands.  Fashion or retail experience preferred
  • Deep understanding of social media, including established & emerging platforms, blog networks, and influence marketing.  Public relations and event marketing experience a plus
  • Experience leveraging social media properties to drive consumer engagement and content generation
  • A passion for emerging technologies and innovative consumer experiences
  • Highly collaborative work style, with ability to effectively communicate with internal and external partners.  Energetic, creative, and flexible approach a must
  • Creative, innovative, marketer who thrives in a fast paced environment and has the ability and desire to create from scratch, with a focus on building an exceptional consumer experience.
Via a multimedia campaign, Keds® will be encouraging young women to share their stories of strength, creating a global community of brave girls who inspire and motivate each other to live their lives to the fullest. The initiative will be supported by scholarship opportunities, social media initiatives, video content, and limited edition product perfect for every part of a girl’s life.
This opening is closed and is no longer accepting applications
Wolverine Worldwide is an equal opportunity employer which engages in affirmation action efforts to ensure that applicants are considered without regard to their race, sex, sexual orientation, color, religion, ancestry, national origin, age, disability, veterans status, or any other characteristic protected by federal, state, or local law.
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